Insights

Strategies that actually move revenue

Klaviyo flow breakdowns, campaign strategies, and real case studies from building email programs for Shopify brands.

Strategy6 min read

Why Most Shopify Brands Should Aim for 30% of Revenue From Email

If email isn't generating at least 25-30% of your total store revenue, you're leaving money on the table. Here's why that benchmark matters and how to get there.

Feb 20, 2026Read →
Flows8 min read

The 9 Klaviyo Flows Every Shopify Brand Needs (And What They Actually Do)

Most Shopify brands have 1-2 flows running. The ones generating 25-40% of revenue from email have all 9. Here's what each flow does, when it triggers, and why it matters.

Feb 19, 2026Read →
Flows6 min read

Why Your Klaviyo Welcome Flow Is Leaving Money on the Table

Your Welcome Series is almost certainly your highest-revenue flow. But most brands build it wrong — generic content, weak CTAs, and zero strategy. Here's how to fix it.

Feb 17, 2026Read →
Case Study10 min read

From $0 to $246K: What We Learned Building an Email Program From Scratch

When we started with this DTC brand, they had zero email revenue and a skeptical founder. Twelve months later, Klaviyo generates $246K. Here's everything we learned.

Feb 15, 2026Read →
Deliverability7 min read

Your Klaviyo Spam Complaint Rate Is a Ticking Time Bomb — Here's How to Fix It

A spam complaint rate above 0.08% can destroy your sender reputation overnight. Learn the exact segmentation and sending strategies that keep complaints near zero.

Feb 20, 2025Read →

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